Are marketers responsible for the use of harmful products in society Essay

Are marketers responsible for the use of harmful harvest-festivals in society - move ExampleSociety suffers tremendously when such harmful products argon easily available. These products become so unified in the lifestyles of people that consumers almost get addicted to them oblivious to the fact that these products are harming them. Why are these products marketed? Do marketers acquit such products so attractive that consumers over look the repercussions of their use or is it that the consumers deem an existing demand for them that is why they are being manufactured and marketed. Such products earn to be marketed indoors ethical boundaries or else the society will suffer immeasurable harm (Gandolf).Organizations today are back up to focus on being socially responsible. This means that they have to consider the interests of the society by pickings the responsibility for the effects the firms activities has on its customers, stakeholders, employees, the community, the environ ment and all things involved in either step of its operations. This extends beyond the legal framework within which the company is required to work and is basically expiry a step further not to harm the society and helping make the society a better place. They should have business ethics and ideally produce products that are beneficial for the society. Today firms have incorporated CSR as an integral part of their long term strategic goals. This extends into different steps the product goes through-from the manufacturing stage till it reaches the consumer (Vass 2007). This also means that all the products should be marketed within ethical bounds retention the interest of the society first in mind.With firms being socially more responsible, they are contributing tremendously towards improving the society. (Vass 2007). Making consumers more aware of the products and giving them a clearer picture through marketing enables the consumer to make a better choice for himself and thus a b etter